Our Leadership

Our executive team is made up of leaders with broad business and technology experience. You will find them sitting in the same open work spaces as everyone else, always ready for new ideas.

Rick Smith, CEO & Founder

A pioneer of technology with the vision of making the bullet obsolete, Rick founded the original company, TASER, in 1993. As the TASER device became ubiquitous in law enforcement, Rick pushed the company beyond weapons technology and towards a broader purpose of matching technology to public safety needs in order to make the world a safer place. Under his leadership, the company has grown from a garage in Tucson to a NASDAQ-listed global market leader in conducted electrical weapons, body worn cameras and software. Rick was winner of the Ernst and Young 2002 Entrepreneur of the Year. Rick graduated from Harvard with a B.S. in Neuroscience (Cum Laude) and later earned a Master in International Finance from the University of Leuven in Belgium and an MBA from the University of Chicago.

Luke Larson, President

As President of Axon, Luke is responsible for leading the company's day-to-day operations and overseeing all aspects of the company. Luke joined Axon in 2008 and has filled a variety of executive and management roles since then, becoming President in April 2015. Prior to joining Axon, Luke served two tours in Iraq as a Marine Corps infantry officer and was awarded the Bronze Star with V for valour on his first tour. Luke graduated from University of Arizona on an NROTC scholarship and has an M.B.A. from Thunderbird School of Global Management.

Jawad Ahsan, Chief Financial Officer

Jawad joined Axon in 2017 and is responsible for leading the company's global finance organisation. Prior to Axon, Jawad was CFO for Market Track, a SaaS-based marketing intelligence company, and before joining Market Track, he spent 13 years in various roles at General Electric (GE), most notably serving as CFO for GE Clinical Business Solutions. Jawad gained substantial international experience with GE's internal Corporate Audit Staff, working across more than 20 countries in several industries including financial services, healthcare, aviation, oil and gas, electrical distribution and supply, and film and entertainment. Jawad is a graduate of GE's Financial Management Program with GE Plastics, and earned his MBA from the MIT Sloan School of Management and a BA in Economics from the College of the Holy Cross.

Isaiah Fields, General Counsel

Isaiah is responsible for overseeing Axon’s legal, medical and compliance departments. Isaiah joined Axon in 2011 as litigation counsel and subsequently held various positions including VP of Legal and Government Affairs before being promoted to General Counsel in July of 2018. Prior to Axon, Isaiah served as an Assistant Attorney General at the Arizona Attorney General’s Office representing the State in complex civil litigation. Isaiah holds a Bachelor of Arts and Juris Doctorate from Hofstra University. He is admitted to the Arizona State Bar.

Josh Isner, Chief Revenue Officer

Josh is responsible for global growth, customer service, professional services, and sales operations. Josh joined Axon in 2009 as a member of the Leadership Development Programme, and after rotating through several departments in the company, he eventually helmed and led the domestic video and cloud sales team to a record year in 2014. Josh previously held the roles of Director of Leadership Development, Northeast Regional Sales Executive, and VP of Video and Cloud Sales at TASER. Josh has a BS in Government & Political Science from Harvard University.

Jenner Holden, Chief Information Security Officer

Jenner oversees the information security program that protects Axon's systems and products. Since joining Axon in 2013, Jenner has been instrumental in building a robust security program and a company-wide culture of security. Prior to Axon, Jenner lead the security efforts for Lifelock and the Arizona Department of Education. Jenner began his career conducting security assessments and audits of government systems for the California Bureau of State Audits and the Arizona Office of the Auditor General. Jenner has a B.A. in Economics and M.P.A from Brigham Young University. He is also a Certified Information Systems Auditor (CISA).

Jeff Kunins, Chief Product Officer and Executive Vice President of Software

Jeff is responsible for driving Axon’s software as a service business and leading the Seattle office. For more than 25 years, Jeff has helped invent and deliver services used by hundreds of millions of customers around the world, serving in diverse roles including VP of Kindle’s global reading experience at Amazon, General Manager (GM) of Product and Design at Skype and GM of Windows Live Messenger at Microsoft. Prior to Axon, Jeff served as Vice President (VP) of Amazon’s Alexa Entertainment and led Alexa’s global experience, developer platform, and strategic partnerships for music, video, and podcasts across over 100 million Alexa-enabled devices. Jeff also spent eight years at voice services pioneer Tellme Networks, where he served as VP of Product. He is an alumnus of Carnegie Mellon University.

Jay Reitz, SVP of Software, Services, and Security

Jay is responsible for leading software engineering, service operations, and information security at Axon. Prior to joining Axon in 2014, Jay was VP of Engineering at HubPages, a profitable San Francisco-based publishing startup that he co-founded in a garage in 2006 and helped grow to a top-40 web property. Before HubPages, he was a Software Development Manager on Microsoft's music team from 2000 to 2006 and was an early employee at MongoMusic, a startup that was acquired by Microsoft for $65M in 2000. Jay studied Computer Science at Stanford University.

Darren Steele, SVP of Marketing, Training and Communications

Darren oversees the company's marketing, training and communications. Prior to joining Axon in 2016, Darren served in leadership roles at Fortune 100, startup and agency businesses. His roles include Principal and Strategy Director at Mindspace where he led groundbreaking projects for Google, Starbucks, and Expedia. Darren was also Group Product Manager at Microsoft for both Xbox and Windows teams and Director of Sales and Marketing at Access Software. Darren has a B.A. and M.B.A. from Brigham Young University.

Josh Goldman, SVP of Operations

Josh joined Axon as VP of Operations in 2017 and leads supply chain, quality, manufacturing and international operations. Prior to Axon, Josh was a managing partner at Logistics Delivered, as well as VP of Operations at Ruan Transport Corporation, where he excelled in strategic enterprise-wide leadership and managed P&L/business development for operations across the continental US. Josh began his career as a Marine Corps Logistics/Supply Officer serving two tours in support of Operation Iraqi Freedom and Operation Enduring Freedom. He holds a B.A. in Political Science from the University of Colorado and an M.B.A. from the University of Redlands with advanced study at the University of Cambridge Institute of Economic and Political Studies.

Andrea James, VP Investor Relations & Corporate Strategy

Andrea is responsible for M&A strategy and maintaining a strong relationship with the capital markets. Prior to joining Axon in 2017, Andrea supported investor relations at Tesla and also ran an executive coaching and consulting practice, Solve For X Coaching, which helped teams and executives make better decisions. Andrea has been analyzing businesses for most of her professional career, first as an investigative business reporter for several news outlets and then as a Vice President and Senior Research Analyst at Dougherty & Co., an investment bank. While in her stock analyst role, media outlets including Barron's, Investor's Business Daily, and the Wall Street Journal frequently interviewed Andrea as an expert, and she made frequent TV appearances on CNBC, Bloomberg News, CNN International, and Fox Business. She holds a B.S. in Computer Information Systems from American University and an M.S. in Journalism from Northwestern University.

Sydney Siegmeth, VP Global Communications & Events

Sydney is responsible for leading global communications and events at Axon. Prior to joining Axon in 2014, Sydney was an Account Supervisor at Porter Novelli, a global public relations agency. At Porter Novelli, she led award-winning strategic communication campaigns for clients across B2B, B2G and B2C sectors including Microsoft, T-Mobile, HP, Sony, Mars Food, Group Health and Hasbro. Sydney pioneered a successful social media practice in the Seattle office of Porter Novelli, bringing her experience in digital marketing from earlier work at an internet start-up in Seattle. Sydney holds a B.A. from the University of Washington.

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